![]() Celebrity fans such as rapper Drake and the Los Angeles Lakers' Josh Hart have pushed it further into mainstream consciousness. While most games hit peak popularity shortly after launch, Fortnite was still drawing millions of new users six months on, thanks to a broadly appealing aesthetic that's more comic mischief than graphic violence. "If you see another player in a leopard skin and go to the store and see it's no longer available, you think, 'Shoot, I've got to move on it next time.'" Many accessories in the Fortnite shop are available on a limited basis, prompting players to buy before coveted items disappear from virtual shelves. "On the revenue side, they've done something that's really unique, which is come up with a perception of exclusivity," said Michael Pachter, an analyst at Wedbush Securities. Instead of shelling out upwards of $US40 for the game, players buy online V-bucks, a virtual currency they can exchange during play for outfits, called skins, celebratory dances or special missions that can cost as much as $US20 each. ![]() It's a cartoonish, last-character-standing, fight-to-the-death battle royale where players thrash one another in a struggle for weapons, resources and survival on a shrinking, storm-ravaged island. Fortnite is a global phenomenon, played obsessively by children, rappers, professional athletes and middle-age accountants.
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